NEW BOOST TO THE FINTOTO’S ADVERTISING
Toto games were about to wither, players’ average age was rising and people’s awareness of the games turning down. Vastavirta created an amazing concept that took Toto to the top in gambling advertising. The new slogan ”Muzzles and atmosphere” summed up the rejuvenated tote offerings. When aiming at changing impressions and rejuvenating the target group, corresponding communication is required. You must be able to communicate and market by the same rules, style, and tools the new, extended target group is used to.
NEW ATMOSPHERE TO THE TOTE
The copy strategy was seen through the whole case and funny expressions sticked in the toto players mind.