KOPPARBERG RIDES AGAIN IN THE PREMIUM LEAGUE
Starting as an April Fool, the novelty of Kopparberg landed to Finland at Tikkurila Festival for the first time. Vastavirta organized the launch of the Frozen Fruit -cider with a great promotion truck. The attention of the press and bloggers had already been achieved before the promotion. The truck was one of the festival’s most popular places to take selfies. Best of all, the sales has taken off very well.
KOPPARBERG IS NOW BEIGN SEEN AND LIKED
Tikkurila festival and SLUSH both brought the cider back to the awareness of Finnish people. The premium level was seen in all actions, and people liked it.