Smash AFTER MOVIE
SMASH – EVERYTHING STARTED WITH PASSION
Smash, the official side-event of Slush, is the world’s first meeting place where sports, passion and technology will find each other.
The enthusiasm towards startups had lead Smash team to build an international top level event, that aimed at creating new ways of co-operation and solutions to improve sports genre.
”We had talked a lot and shared the same thoughts and feelings about Smash within our team. We found it difficult to crystallize the thoughts and put them into words.” Smash producer Hanna Iiskola-Kesonen describes the challenge the team encountered at the beginning.
Our job was to assist the team in designing the concept in a way that the team’s enthusiasm would rub off on others and the meaning of the event would be understood widely. Together we worked out the core of Smash, formed the main messages and the visual look. As a result, we created responsive web page with its contents and material for marketing and communications. Furthermore, we filmed material in Smash and made an impressive after movie based on that material.
”Vastavirta helped us to think the core of Smash thoroughly – what we want to be and what we don’t. With their assistance we found the right words and the most essential contents that were the base for the visual look, main messages and great web page. This content will be used for many purposes along Smash journey.
I am very pleased with the material that is in our use already now that we only prepare the world’s first Smash, Slush side-event, that is organised for sports and technology startups.” – Hanna Iiskola-Kesonen, producer