NILFISK VACUUM CLEANERS BECAME ART
Nilfisk defines itself as the only equipment manufacturer in the cleansing business, that treasures sustainable cleanliles and builds clean sustainability. This is the choice of a caring human beign living the days of world filling with dirt and trash. Nilfisk wanted to make this clear in an eye-catching and emotion appealing way that was also the key to increasing the general awareness of their brand in Finland.
THE CAMPAIGN COMBINES ALL THE GOOD ASPECTS
Vastavirta created a different campaign idea called Sustainable Art, that aimed at communicating according to the brand with little more than just a normal product campaign. It combines many good aspects: At first, people brought dispensable vacuum cleaners to us. The next step was to ask young designers and ordinary people to turn the recycled vacuum cleaners over artistic lamps. As the last step, these unique lamps were sold and the money was donated to charity!
WITH THE POWER OF SOCIAL MEDIA
Exceptionally, the social media channels were the only media used in this campaign in addition to the campaign page. The interest of the people rose steadily, especially when they had the chance to influence on two things: The charity object was chosen by voting and the price of the lamps were dictated by the amount of the likes they achieved in social media. At the end of the campaign the lamps were on everybody’s view at the Tikkurila Festival’s food area.