In the spring 2016, Vastavirta and TABASCO® sauce joined their forces. That resulted in co-operation that aimed at bringing the history of the sauce to today’s world and highlighting the rich tastes and flavours of TABASCO® instead of the heat. Working with the TABASCO® brand combined pride and passion. The strategy was to progress towards events and social media.

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EVENT COVERAGE AT TIKKURILA

Vastavirta realised a multilevel campaign with TABASCO® sauce. The campaign included event coverage at Tikkurila Festival. The brand got recognition both as a form of table football sized of a human body and Red Hot Cocktail Challenge – Featured By TABASCO® Brand Pepper Sauce -competition. Along with having fun and tasty time at the festival the coverage was been created in the world of tastes and exercising.

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SOCIAL MEDIA AND LOTTERY CAMPAIGNS

Part of the TABASCO® sauce coverage was put into action during the summer of 2016 with the help of social media. There were drawn lots many product buckets at the #tabascogrillikesä -competition on the TABASCO® sauce Facebook page. The buckets included not only familiar products but also sweets and spicy popcorns. Furthermore, TABASCO® Loves Food & Music -campaign included free ticket -lottery for the most desired festival of the summer as well as McCormick gift vouchers -lottery.

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We make your brand interesting.