TOWARDS A DISTINGUISHABLE MUNICIPALITY BRAND
The municipality of Tuusula grows rapidly. That has resulted in the need of creating new manners for the municipality marketing. The vision of the customer was clear: ” We don’t want conservative and boring – we want to distinguish in an interesting and brave way!” Fortunately, we can note that the challenge was given especially to the agency of interest.
We started an extensive brand development project. As one of its outcomes we found ”Friendly Business” -commitment for customers to crystallize the core of Tuusula. The new direction of the brand was put into pictures in a video by which Tuusula speaks both to domestic and foreign companies. In the near future, we will go along even further on this interesting journey of a municipality brand.