VVO PROVOKED OPINIONS
The advertising concept should be based on the strategy. Having the role of market leader VVO begun an advocate of living in rented accomodation. They took a stand courageously and challenged the prejudices. The result was an extremely striking advertising campaign, the main media beign TV.
RESPONSIBLE OPERATIONS AND GOOD RESULTS
VVO Virkeä is a co-operation program, to whom Vastavirta created the name, logo and visual look that have received wide acclaim. Do not keep the water from the tap running -campaign aimed at limiting the unnecessary water usage. With just a little effort we brought about great things. The best housing cooperative was rewarded with barbecue. Furthermore, getting well pumps to Africa was an additional inducement to the housing cooperatives to participate to the campaign. The results were dramatic – the resident’s water usage falled by two-figure percentages.