Vastavirta = against the stream

Things can be done in many different ways and styles. It does not matter which method you use as long as your vision, principles, objectives and goals are clear in mind.

It needs a strong vision and determination to bring your ideas in to life especially in circumstances when there is no need to do things or make your communication in a new or a different way.

It all took its origin two years ago, when I first time met our upcoming client. At that time they were living in a situation where almost all the advertisement were traditionally published on print. When I asked why this was the way of doing things, the answer was short. In our business all our competitors communicate in a same manner and media. Furthermore it had always been the Media Agency’s proposal of doing things, because it was the way of doing things in this business. What a rat race! But you cannot blame the customer because she did not do anything wrong. Only the vision, ambition and the sandpit was too small for all the other players.

In Finland people use to own their apartments instead of renting them. So the desired aim and goal in Finland is to one day own your own house. Renting a flat or rental living is considered as a temporary chapter in your life. When people use to think mentally that renting a flat is not a permanent way of living, some might think it is somehow improper or it is a signal that you have not achieved anything remarkable in your life.

Vastavirtas concept “Delusions about rental living” was based on the facts mentioned above. Our aim was to make an impact and awaken people to the fact that there is nothing wrong with rental living. The dramatization was obviously only possible to express in a TV-film. The film was broadcasted on the biggest Finnish commercial channels starting from the second of May 2012.

I have to give big and warm thanks to marketing manager Marjaana Kivioja from VVO trusting in our idea, concept and the way of expressing it on TV, Radio and the Internet. The fact was that VVO had last time a TV-film broadcasted over fifteen years ago. Sounds pretty conservative

Sometimes the only thing differencing the success from failure/mediocre is a open minded & wide vision and a strong believe in your idea, heart and soul.

It is nice to have our Vastavirta “Fifteen minutes of Fame” and be seen on a same spotlight with likes of  Y&R New York, London and Dubai, AMV BBDO, Publicis, McCann, Forsman & Bodenfors, Leo Burnett Moscow, DDB London, Paris and New York, TBWA Toronto, JWT New York and Ogilvy Sao Paolo

Thanks for all the participants

BR, Jan Grehn

The TV-Film has been shown on MTV 3, Nelonen and LIV since 2.5.2012

and world wide (beneath) since 15.5.2012 and hopefully more is to come!

Creativity

https://creativity-online.com/

The Reel

http://www.thereel.net/

and the Shots

http://www.shots.net/

 

Vastavirta sai toimeksiannon luoda VVO:n mainoskampanjat vuodelle 2012. Suunnittelussa luotiin ensin strategia, jonka myötä VVO ryhtyy markkinajohtajan roolissa alan äänitorveksi vuokralla asumisen puolestapuhujana. Mainonnan konsepti johdettiin strategiasta. Tavoitteiden mukaisesti lähdettiin rohkeasti ottamaan kantaa asian puolesta, sekä ennen kaikkea haastamaan ennakkoluulot.

Tuloksena oli äärimmäisen huomiota herättävä mainoskampanja, päämediana tv. Oheisista linkeistä näet tv-mainoksen sekä kampanjasivut.

Katso tv-mainos tästä http://www.youtube.com/watch?v=w_Ept853fVM

Katso kampanjasivut tästä http://www.vvo.fi/ennakkoluulo/

Onnistunut ajoitus

Kampanjan suunnittelun aloitusvaiheessa viime syksynä, vampyyrit olivat kauhugenren kärkiteema. TV-kampanjan alkaessa toukokuun alussa, olivat zombiet kuitenkin vieneet vampyyrien paikan kauhuhahmoina, jotka puhuttelevat genren harrastajien lisäksi suurta yleisöä. Walking Dead -tv-sarja, suomalainen elokuva War of the Dead sekä Brad Pittin tähdittämä World War Z tulevat pitämään elävät kuolleet pitkään ihmisten mielissä.